Website redesign is an obligation to your audience. It’s giving their needs and wants.
Next to giving is taking. Better opportunities will be at your disposal. Here are the ten benefits you can enjoy after a successful web redesign.
1. Better Mobile Visibility and Performance
Mobile optimization is necessary as the redesign itself. Optimizing your website for mobile users and creating Accelerated Mobile Pages (AMP), will help your website be more visible in mobile search results.
Being more mobile visible helps you reap better traffic, engagement, and conversion opportunities. After seeing you on their mobile search, Google and Nielsen says the 68% of global population will either visit your website (24%), visit your physical store (10%), make a purchase (9%), call your business (5%), or download something from your website (3%).
2. Increased and Better Web Traffic
A website should be redesigned according to the insights from your website analytics.
Past audience behavior should map your website restructuring and layout. Through this, expect a much filtered and traffic quality. Some case studies found that after a successful redesign of their website, there’s a 99% increase in organic traffic (126% in Google!).
3. Increased User Engagement
A redesigned website is audience-centric. This means lower bounce rates, increase social engagements, and better SEO (more on this later).
Google enumerates how users will react if your website addresses the need for a mobile-friendly and optimized loading time:
- 74% of users are more likely to return to your site in the future
- 67% of users are more likely to buy a site’s product or service
In 2020, customer experience will surpass price and product as the key brand differentiator.
4. Increased Conversion
A successful website redesign increases conversion. Not only with your digital e-commerce but also at your physical store.
According to Forrester, pure digital growth of retail sales in 2018 is $48 billion. But, $69 billion of in-store purchases growth begins with digital search.
Statista provided a more concise graph of where sale conversion originated from.
5. Better Content, Better SEO Opportunities
Users crave for personalized and accurate content.
Website redesign isn’t strictly for web development and layout. It also includes optimizing your content to be more audience-centric and be more SEO visible.
- 31.1% of consumers consider a brand’s blog to be the second most influential factor when it comes to making a purchase.
- Marketers are 13x more likely to enjoy positive ROI if they prioritize blogging.
- 61% of consumers are influenced by custom content.
If your content is optimized to be audience-centric, they’ll engage better. This could mean reading the whole article, watching your videos, sharing it on social media, or signing up on your newsletters.
Search engine bots track these positive behaviors. These behaviors are part of their ranking factors leading to better SEO.
6. Better Credibility
Web design is almost synonymous with credibility.
In fact, 94% of people cited web design as the reason they mistrusted or rejected a website. Moreover, a Stanford University study concluded that 75% of users admit to making judgments about a company’s credibility based on their website’s design.
A redesign makes your website look fresh, credible, and updated. This is done through adapting some necessary website layout trends and including security assurances like Secure Sockets Layer (SSL) certificate– a cryptographic protocol to provide security over internet communications.
7. Ease of Use
Users are frustrated with an overly complex website and/or website with broken, non-functioning links.
A redesign must help your user navigate your website better and make your website function be easily understood.
Know that 76% of users say the most important characteristic of a website is ease of use.
8. Optimized Loading Time
One of the priorities of website redesign is to optimize the loading time.
Better loading time means:
- If your site makes $100000, 1-second improvement in page brings $7000.
- 9% increase in traffic page load time is reduced by 0.4 seconds.
- 27% increase in conversion rate for 1 second faster mobile page loading.
- 15.4% increased conversion if the average load time is 2.2 seconds.
9. Re-engaged Dormant Users
Website bounces don’t necessarily mean such audiences will not return.
Google and Ipsos found these statistics of re-engagement after a redesign:
- 28% of users said they would re-engage if your platform is redesigned for easier use
- 43% of smartphone users would re-engage if the new version uses less memory.
If your user bounced from your old or current website, a redesign might make them come back. It might make them stay on your website and visit a webpage or more.
10. Becoming User-Preferred
All of the above proves that redesign can give you the edge to be user-preferred.
87% of buyers say their preference and selection is moderately or majorly impacted by your online content.
Optimized website for mobile, SEO, speed, content, and audience will make your virtual representation be user-preferred over your competitors.
Redesign and Reap These Benefits
People expect easy and instant usability in this digital age. Search engines, software, and tools try to answer these needs.
Website redesign doesn’t need to be overly complicated. Graceful, concise, and simple execution of your audience need is more than enough. You just need expert web developers in Denver, Colorado who’ll define what sets you apart and reveal your unique story.
This is VirtuoLegance.
We are Denver based web developers and marketers who help our clients find their unique virtual voice while giving the best of web and SEO practices.